Samer Marzouq - Freelance Sam

Date Title Views Comments

Date
Title
Views
Comments

Product Showcase Videos – turning a phone into an X-Ray Machine

Product showcase videos can be boring, and sometimes, a simple idea can make these videos a little bit more interesting. In this video, I wanted to focus on the engine of the KIA K8, so I created this video where my phone became an ‘X-ray machine’ that can ‘see’ beneath the car’s bonnet. It’s a […]

Seamless Video Transitions – Ferrari 599XX EVOlution

Smooth transitions in videos are very catchy, and sometimes can deliver a specific message. This video contains 2 seamless transitions in the span of 7 seconds, these transitions indirectly showcase the seamless evolution from the Ferrari 599XX to the Ferrari 599XX EVO, hence the title ‘Ferrari 599XX EVOlution’.

Dubai Municipality Food Elite PRL

The Food Elite programme is the world’s first government initiative of its kind in the food industry, the programme was launched by Dubai Municipality to recognise and reward food establishments for their excellence in food safety, sustainability and innovation. What makes this programme extra special is that government entities usually fine restaurants for misconducts, they […]

Mercedes-AMG ONE Nürburgring Lap Record PRL

For a content creator who loves cars, working on any piece of communication for Mercedes-Benz is a great opportunity, whether drafting a caption for social media, or Arabising a press release, it’s such a pleasure to work on this legendary brand. This is an example of long-form copy transcreation from English to Arabic, the press […]

Dubai Municipality Souq Al Freej Registration PRL

Souq Al Freej is a pioneering community initiative launched by Dubai Municipality to empower small and medium businesses. The Souq gives local families and project owners the space to promote and sell their products directly to consumers, while offering entertainment options and a variety of locally produced products for family members of all ages. This […]

Mercedes-Maybach SL Monogram Series Launch PRL

For a petrolhead like myself, working on the Mercedes-Benz Middle East account has been an immense pleasure, whether it’s drafting Arabic and English social captions, or Arabising a press release. This is an example of long-form copy transcreation from English to Arabic, the press release was created to announce the launch of the new Mercedes-Maybach […]

Dubai Municipality Farmers Souq Registration PRL

The Farmers Souq is an annual market organised by Dubai Municipality, the idea of this souq is to give local farmers a platform to showcase and sell their organic products directly to consumers. The client shared a brief asking for a press release inviting farmers to register for the market in its 4th season. This […]

Rhyming while translating

Rhyming is the coolest, and possibly the most effective, way to deliver a message, but sometimes the rhyme gets lost in translation. This is an example of how to maintain the rhyming while translating, it’s part of a campaign that I was tasked to Arabise for a client, the Arabic still rhymes but not using […]

Nissan Patrol Khaleeji Arabic Poem

The Nissan Patrol is a legendary offroader, it’s known as the ‘Hero of all Terrains’ thanks to its great offroading capabilities. The SUV is often associated with V8 engines, however, Nissan decided to drop V8 engines in the latest generation of the Patrol, and opted for V6 engines with higher horsepower. Chevrolet Arabia decided to […]

Dubai Font Launch Social Captions

The launch of the Dubai Font was such an exciting project, and I had the pleasure to work on it during my time at Cleartag (later renamed Mirum after it was acquired by JWT). The launch was a challenging task, my role involved ideation for posts and writing Arabic captions and text on visual, then […]