Featured

Date Title Views Comments

Date
Title
Views
Comments

Nissan Patrol Khaleeji Arabic Poem

The Nissan Patrol is a legendary offroader, it’s known as the ‘Hero of all Terrains’ thanks to its great offroading capabilities. The SUV is often associated with V8 engines, however, Nissan decided to drop V8 engines in the latest generation of the Patrol, and opted for V6 engines with higher horsepower. Chevrolet Arabia decided to […]

Dubai Font Launch Social Captions

The launch of the Dubai Font was such an exciting project, and I had the pleasure to work on it during my time at Cleartag (later renamed Mirum after it was acquired by JWT). The launch was a challenging task, my role involved ideation for posts and writing Arabic captions and text on visual, then […]

Al Shindagha Historical District photography

Dubai is a global hub for trade, tourism and technology, but beneath all the innovation and glamour the city has become well known for, lies an authentic side that manifests beauty and grandeur, and tells the story of an ambitious port town that became a mega cosmopolitan. Al Shindagha is one of the best areas […]

Seamless Video Transitions – Ferrari 599XX

Smooth transitions can add a different perspective to a video. While shooting during Ferrari Racing Days on the Yas Marina Circuit, I shot 2 Ferrari 599XX cars in 2 different colours, and the result was transitioning from one colour to the other. The caption featured Italian words for ‘Black’ and ‘Red’ to capture the transitioning […]

ADIPEC 2023 Opening Press Release

ADIPEC – Abu Dhabi International Petroleum Exhibition and Conference – is a high-level energy exhibition held annually in Abu Dhabi. I worked on this client for the 2023 edition while working full time, then freelancing for Acorn Strategy. الرئيس المعيّن لمؤتمر الأطراف (COP28) الدكتور سلطان الجابر يفتتح “أديبك 2023” داعياً إلى المزيد من التعاون بشأن […]

Mercedes-Benz Social Captions

For a petrolhead like myself, working on the Mercedes-Benz Middle East account has been an immense pleasure. I had the chance to work on this account back when I worked for House of Comms, where I was in charge of supervising the quality of the Arabisation process of Mercedes-Benz press releases. In summer 2023 I […]

ADNOC Social Media Captions

During my employment at House of Comms, I worked on the corporate account of ADNOC, one of the biggest global brands in the energy sector, and among the few corporations that values and actually understands Arabic. It was a true pleasure to work on this account.

DoE’s Green Hydrogen Policy Press Release

The Department of Energy (DOE) is the government entity in charge of regulating the energy sector in Abu Dhabi, and was the main client in the energy portfolio at Acorn Strategy. “طاقة أبوظبي” تطور السياسات والإطار التنظيمي المتعلّق بالهيدروجين منخفض الكربون. أبوظبي في 22 أغسطس / وام / أعلنت دائرة الطاقة في أبوظبي اليوم عن […]

Dubai’s Official Song Launch Press Release

To mark the 25th anniversary of the Dubai Shopping Festival, the Dubai Retails and Festival Establishment (DFRE) teamed up with Saudi-Bahraini singer Rashed Al-Majed to create a new song that echoes the song of the inaugural edition of the festival. The new song, which was dubbed as ‘Dubai Kwakab Akhar’, was launched in a spectacular […]