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ADIPEC 2023 Opening Press Release

ADIPEC – Abu Dhabi International Petroleum Exhibition and Conference – is a high-level energy exhibition held annually in Abu Dhabi. I worked on this client for the 2023 edition while working full time, then freelancing for Acorn Strategy. الرئيس المعيّن لمؤتمر الأطراف (COP28) الدكتور سلطان الجابر يفتتح “أديبك 2023” داعياً إلى المزيد من التعاون بشأن […]

ADNOC Social Media Captions

During my employment at House of Comms, I worked on the corporate account of ADNOC, one of the biggest global brands in the energy sector, and among the few corporations that values and actually understands Arabic. It was a true pleasure to work on this account.

Al Fahidi Historical Neighbourhood photography

Dubai is a modern cosmopolitan city, but beyond all the big towers and shiny malls, hides a different kind of beauty, an authentic side of a small port town that defied all odds to become a mega hub for global trade, luxury tourism and futuristic innovations. Dubai compresses a variety of historic neighbourhoods, one of […]

Al Shindagha Historical District photography

Dubai is a global hub for trade, tourism and technology, but beneath all the innovation and glamour the city has become well known for, lies an authentic side that manifests beauty and grandeur, and tells the story of an ambitious port town that became a mega cosmopolitan. Al Shindagha is one of the best areas […]

Bentley Continental GT Timelapse

The Bentley Continental GT is elegant, pretty and quite masculine, and in this baby-blue colour, it blended nicely with this cloudy sky, which offered the perfect background for a timelapse video. I worked on this video many years ago with a friend of mine, he took a series of photos from different angles, then I […]

DoE’s Green Hydrogen Policy Press Release

The Department of Energy (DOE) is the government entity in charge of regulating the energy sector in Abu Dhabi, and was the main client in the energy portfolio at Acorn Strategy. “طاقة أبوظبي” تطور السياسات والإطار التنظيمي المتعلّق بالهيدروجين منخفض الكربون. أبوظبي في 22 أغسطس / وام / أعلنت دائرة الطاقة في أبوظبي اليوم عن […]

Dubai Font Launch Social Captions

The launch of the Dubai Font was such an exciting project, and I had the pleasure to work on it during my time at Cleartag (later renamed Mirum after it was acquired by JWT). The launch was a challenging task, my role involved ideation for posts and writing Arabic captions and text on visual, then […]

Dubai’s Official Song Launch Press Release

To mark the 25th anniversary of the Dubai Shopping Festival, the Dubai Retails and Festival Establishment (DFRE) teamed up with Saudi-Bahraini singer Rashed Al-Majed to create a new song that echoes the song of the inaugural edition of the festival. The new song, which was dubbed as ‘Dubai Kwakab Akhar’, was launched in a spectacular […]

Mercedes-Benz G-Class Debut Press Release

For a petrolhead like myself, working on the Mercedes-Benz Middle East account has been an immense pleasure. I had the chance to work on this account back when I worked for House of Comms, where I was in charge of supervising the quality of the Arabisation process of Mercedes-Benz press releases. In summer 2023 I […]