Social Media

Date Title Views Comments

Date
Title
Views
Comments

Rhyming while translating

Rhyming is the coolest, and possibly the most effective, way to deliver a message, but sometimes the rhyme gets lost in translation. This is an example of how to maintain the rhyming while translating, it’s part of a campaign that I was tasked to Arabise for a client, the Arabic still rhymes but not using […]

Nissan Patrol Khaleeji Arabic Poem

The Nissan Patrol is a legendary offroader, it’s known as the ‘Hero of all Terrains’ thanks to its great offroading capabilities. The SUV is often associated with V8 engines, however, Nissan decided to drop V8 engines in the latest generation of the Patrol, and opted for V6 engines with higher horsepower. Chevrolet Arabia decided to […]

Dubai Font Launch Social Captions

The launch of the Dubai Font was such an exciting project, and I had the pleasure to work on it during my time at Cleartag (later renamed Mirum after it was acquired by JWT). The launch was a challenging task, my role involved ideation for posts and writing Arabic captions and text on visual, then […]

Mercedes-Benz Social Captions

For a petrolhead like myself, working on the Mercedes-Benz Middle East account has been an immense pleasure. I had the chance to work on this account back when I worked for House of Comms, where I was in charge of supervising the quality of the Arabisation process of Mercedes-Benz press releases. In summer 2023 I […]

ADNOC Social Media Captions

During my employment at House of Comms, I worked on the corporate account of ADNOC, one of the biggest global brands in the energy sector, and among the few corporations that values and actually understands Arabic. It was a true pleasure to work on this account.

Abu Dhabi Terminals Social Captions

Abu Dhabi Terminals is a world-class commercial ports operator, I worked on this account while at Acorn Strategy. My work involved Arabising press releases, internal comms, social media captions and text of visuals and videos.

Tabreed Social Media Captions

Tabreed is a leading Abu-Dubai-based district cooling provider, it was among the energy portfolio of clients at Acron Strategy. My job involved Arabising English content; press releases, internal comms, social media captions, and text on visuals and videos.

Reem Mall Social Captions

Reem Mall is a unique destination that offers a phygital experience for shoppers and leisure seekers in Abu Dhabi. The mall offers a mobile app that brings an extension to the mall, making it easier for them to shop and have their purchases delivered to their addresses. I worked on this account for a brief […]

Special Olympics World Games Abu Dhabi 2019

The 2019 Abu Dhabi World Games was exceptional on all levels, it’s a global sport event that brought people from all walks of life to celebrate an underestimated, undervalued segment of society – athletes with intellectual disabilities. Royals, government officials, celebrities, families and communities came together to celebrate and support hundreds of beautiful souls from […]

Toyota Al-Futtaim Social Caption

Being such a car enthusiast, working on an automotive account brings me so much joy. I had the pleasure of working on the account of Toyota’s dealership in the UAE while working for Cleartag (later renamed Mirum after it was acquired by JWT). I was in charge of managing the whole account, including creating and […]