I graduated in 2002 from Amman Al-Ahliyya University in Jordan with a B.Sc. degree in Computer Information Systems, however, my career took a different direction driven by my passion for media and marketing.
I worked for several agencies and media outlets in the UAE and Jordan, where I had the pleasure to work on a host of leading international and regional brands.
Companies I worked/freelanced for:
Agencies: Hogarth, Weber Shandwick, Team X, Way to Blue, Acorn Strategy, House of Comms, Mirum, Cleartag, eBola Media, Face2Face, MEMAC Ogilvy, Publicis Graphics, Mediaedge:CIA.
Media: Maktoob.com, Araby.com, Souq.com, ikoo, mediame.com, Pan Arab Research Centre
Brands I worked on:
Energy: ADNOC, Department of Energy Abu Dhabi, Tabreed, TRANSCO, Emarat Petroleum
Automotive: Mercedes-Benz, Toyota, Michelin
Culture: Dubai Font, Sheikh Zayed Book Award, Abu Dhabi International Book Fair, Al Ain Book Fair, MAKTABA (Abu Dhabi public libraries), Arab Thought Foundation
Government: Dubai Municipality, Dubai Festivals & Retail Establishment, Dubai Silicon Oasis Authority, Dubai World Trade Centre, Abu Dhabi Digital Authority, National Bonds
Logistics: Abu Dhabi Ports, Abu Dhabi Terminals
Events: Expo 2020 Dubai, Special Olympics World Games Abu Dhabi 2019
Healthcare: Cleveland Clinic Abu Dhabi, Burjeel Hospital
Tech: Apple, Acer, Phillips, Canon
Hotels: Caesars Palace Bluewaters, Hilton, Accor, Waldorf Astoria, Kempinski, Rosewood Abu Dhabi
FMCG: Lipton Yellow Label, Lipton Chai Latte, Barbican, Rani, Fair & Lovely, Vaseline, Al Ain Mineral Water, Capri Sun Juice, Veet
Retail: Reem Mall, Yas Mall, World Trade Center Abu Dhabi
Education: Hamdan bin Mohammed Smart University, Aldar Academies, Technical and Vocational Training Corporation (part of the Ministry of Education in Saudi Arabia)
Entertainment: Shooting Stars (Warner Bros.), IMAX, Kojima Productions
Telcos: Zain Bahrain
