Ferrari Roma – Libiamo Ne’ Lieti Calici

When Ferrari launched the Roma, it was an attempt by the Prancing Horse to bring back the ‘La Nuova Dolce Vita’ concept, which represents the carefree, pleasurable way of life that characterised Rome in the 1950s and ‘60s.

I commissioned a friend of mine to film the car being driven by me, then I added my favourite Italian opera ‘Libiamo Ne’ Lieti Calici’ with selected scenes to create this video.