For a petrolhead like myself, working on the Mercedes-Benz Middle East account has been an immense pleasure. I had the chance to work on this account back when I worked for House of Comms, where I was in charge of supervising the quality of the Arabisation process of Mercedes-Benz press releases. In summer 2023 I started freelancing for Team X to work on this account, my work involved Arabising press releases, social media captions, EDMs, ad campaign headlines, text on visuals and videos, and internal comms. On many occasions, I was tasked with writing social media captions and EDMs in both Arabic and English.
