Copywriting

  1. Long-form content, including press releases, web content, talking points, and media interviews
  2. Short-form content, including social media captions, video scripts and supers, and text on visual
  3. Transcreation; adapting the content from Arabic to English and vice versa

Videography

  1. Shooting and editing videos on-site, in studio and live during events
  2. Planning and leading a video shoot

Photography

  1. Capturing images on-site, in studio and live during events
  2. Planning and leading a photo shoot

Research and Ideation

  1. Ideation for advertising and social media campaigns, product naming, brand creation and annual planning
  2. Strategy creation support, including market and audience research, competitive analysis, positioning, key messages, and marketing channels/mediums