Samer Marzouq - Freelance Sam

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Mercedes-Benz Social Captions

For a petrolhead like myself, working on the Mercedes-Benz Middle East account has been an immense pleasure. I had the chance to work on this account back when I worked for House of Comms, where I was in charge of supervising the quality of the Arabisation process of Mercedes-Benz press releases. In summer 2023 I […]

Mercedes-Maybach EQS SUV Press Release

Mercedes-Maybach SL Monogram Series Launch PRL

For a petrolhead like myself, working on the Mercedes-Benz Middle East account has been an immense pleasure, whether it’s drafting Arabic and English social captions, or Arabising a press release. This is an example of long-form copy transcreation from English to Arabic, the press release was created to announce the launch of the new Mercedes-Maybach […]

MG GT car photography

Car photography depends on many factors, like lighting and location, but you need to figure out the pretty bits of the car to create nice photos. The MG GT is a beautiful car with a bold design and a sporty look, I enjoyed shooting this beauty in a very unusual spot at Al Quoz in […]

Nissan Patrol Khaleeji Arabic Poem

The Nissan Patrol is a legendary offroader, it’s known as the ‘Hero of all Terrains’ thanks to its great offroading capabilities. The SUV is often associated with V8 engines, however, Nissan decided to drop V8 engines in the latest generation of the Patrol, and opted for V6 engines with higher horsepower. Chevrolet Arabia decided to […]

Product Showcase Videos – turning a phone into an X-Ray Machine

Product showcase videos can be boring, and sometimes, a simple idea can make these videos a little bit more interesting. In this video, I wanted to focus on the engine of the KIA K8, so I created this video where my phone became an ‘X-ray machine’ that can ‘see’ beneath the car’s bonnet. It’s a […]

Reem Mall Social Captions

Reem Mall is a unique destination that offers a phygital experience for shoppers and leisure seekers in Abu Dhabi. The mall offers a mobile app that brings an extension to the mall, making it easier for them to shop and have their purchases delivered to their addresses. I worked on this account for a brief […]

Repurposing Disproportionate Video Content – Isuzu D-Max

This is an example on how to repurpose and reuse old content, even if it’s disproportionate. I shot these scenes many years ago, before the era of vertical videos, and what I did here is taking that old horizontal footage and repurposing it to make a series of vertical videos.

Rhyming while translating

Rhyming is the coolest, and possibly the most effective, way to deliver a message, but sometimes the rhyme gets lost in translation. This is an example of how to maintain the rhyming while translating, it’s part of a campaign that I was tasked to Arabise for a client, the Arabic still rhymes but not using […]

Rolls-Royce Boutique Opening Video

Rolls-Royce inaugurated its first ever boutique in Dubai, creating an oasis of elegance and sophistication in the heart of the City Walk. I was invited to the opening ceremony and decided to challenge my videography skills to create this video.