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Al Shindagha Historical District photography

Dubai is a global hub for trade, tourism and technology, but beneath all the innovation and glamour the city has become well known for, lies an authentic side that manifests beauty and grandeur, and tells the story of an ambitious port town that became a mega cosmopolitan. Al Shindagha is one of the best areas […]

Mercedes-Benz G-Class Debut Press Release

For a petrolhead like myself, working on the Mercedes-Benz Middle East account has been an immense pleasure. I had the chance to work on this account back when I worked for House of Comms, where I was in charge of supervising the quality of the Arabisation process of Mercedes-Benz press releases. In summer 2023 I […]

Dubai Font Launch Social Captions

The launch of the Dubai Font was such an exciting project, and I had the pleasure to work on it during my time at Cleartag (later renamed Mirum after it was acquired by JWT). The launch was a challenging task, my role involved ideation for posts and writing Arabic captions and text on visual, then […]

Special Olympics World Games Abu Dhabi 2019

The 2019 Abu Dhabi World Games was exceptional on all levels, it’s a global sport event that brought people from all walks of life to celebrate an underestimated, undervalued segment of society – athletes with intellectual disabilities. Royals, government officials, celebrities, families and communities came together to celebrate and support hundreds of beautiful souls from […]

ADNOC Social Media Captions

During my employment at House of Comms, I worked on the corporate account of ADNOC, one of the biggest global brands in the energy sector, and among the few corporations that values and actually understands Arabic. It was a true pleasure to work on this account.