Public Relations

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Mercedes-Maybach EQS SUV Press Release

For a petrolhead like myself, working on the Mercedes-Benz Middle East account has been an immense pleasure. I had the chance to work on this account back when I worked for House of Comms, where I was in charge of supervising the quality of the Arabisation process of Mercedes-Benz press releases. In summer 2023 I […]

Dubai’s Official Song Launch Press Release

To mark the 25th anniversary of the Dubai Shopping Festival, the Dubai Retails and Festival Establishment (DFRE) teamed up with Saudi-Bahraini singer Rashed Al-Majed to create a new song that echoes the song of the inaugural edition of the festival. The new song, which was dubbed as ‘Dubai Kwakab Akhar’, was launched in a spectacular […]

Mercedes-Benz GITEX 2023 Press Release

Cleveland Clinic Abu Dhabi Article Press Release

Cleveland Clinic Abu Dhabi is a client that I briefly worked on during my employment at House of Comms. The below is an article that I translated for the clinic, it’s about boosting immunity through food. تعزيز المناعة عن طريق تناول الأطعمة المناسبة الاختيار الصحيح للأطعمة طريقة سهلة لتعزيز المناعة وحماية الصحة “المعدة بيت الداء […]

Mercedes-Benz G-Class Debut Press Release

Sheikh Zayed Book Award Release

The Sheikh Zayed Book Award is a literature award that was launched to commemorate the late Sheikh Zayed bin Sultan Al Nahyan, Founding President of the UAE and Ruler of Abu Dhabi, and his pioneering role in promoting national unity and development. I had the pleasure to work on this prestigious award for its 15th […]

Dubai Municipality Farmers Souq Registration PRL

The Farmers Souq is an annual market organised by Dubai Municipality, the idea of this souq is to give local farmers a platform to showcase and sell their organic products directly to consumers. The client shared a brief asking for a press release inviting farmers to register for the market in its 4th season. This […]

MAKTABA’s Summer Programme Press Release

MAKTABA is an entity within Abu Dhabi’s Department of Culture and Tourism (DCT) that manages all public libraries in the emirate. At Acorn Strategy, we were tasked with creating content for external and internal comms for different entities at DCT, and this being a government cultural account, Arabic always came first. دائرة الثقافة والسياحة – […]

Mercedes-Maybach SL Monogram Series Launch PRL

For a petrolhead like myself, working on the Mercedes-Benz Middle East account has been an immense pleasure, whether it’s drafting Arabic and English social captions, or Arabising a press release. This is an example of long-form copy transcreation from English to Arabic, the press release was created to announce the launch of the new Mercedes-Maybach […]

MAKTABA’s Innovation Programme Press Release

MAKTABA is an entity within Abu Dhabi’s Department of Culture and Tourism (DCT) that manages all public libraries in the emirate. At Acorn Strategy, we were tasked with creating content for external and internal comms for different entities at DCT, and this being a government cultural account, Arabic always came first. “مكتبة” في دائرة الثقافة […]