Automotive

Date Title Views Comments

Date
Title
Views
Comments

Rhyming while translating

Rhyming is the coolest, and possibly the most effective, way to deliver a message, but sometimes the rhyme gets lost in translation. This is an example of how to maintain the rhyming while translating, it’s part of a campaign that I was tasked to Arabise for a client, the Arabic still rhymes but not using […]

Toyota Al-Futtaim Social Caption

Being such a car enthusiast, working on an automotive account brings me so much joy. I had the pleasure of working on the account of Toyota’s dealership in the UAE while working for Cleartag (later renamed Mirum after it was acquired by JWT). I was in charge of managing the whole account, including creating and […]

Infiniti Q55 Lights Video

In darkness, a car’s identity is defined by its headlights and taillights, that’s why I love creating videos that feature car lights. These videos offer a different perspective of the car, and bring beauty to the screen, thanks to the contrast between light and darkness.

Mercedes-Maybach SL Monogram Series Launch PRL

For a petrolhead like myself, working on the Mercedes-Benz Middle East account has been an immense pleasure, whether it’s drafting Arabic and English social captions, or Arabising a press release. This is an example of long-form copy transcreation from English to Arabic, the press release was created to announce the launch of the new Mercedes-Maybach […]

Mercedes-Benz Social Captions

For a petrolhead like myself, working on the Mercedes-Benz Middle East account has been an immense pleasure. I had the chance to work on this account back when I worked for House of Comms, where I was in charge of supervising the quality of the Arabisation process of Mercedes-Benz press releases. In summer 2023 I […]

Hongqi EHS9 Lights Video

Mercedes-AMG ONE Nürburgring Lap Record PRL

For a content creator who loves cars, working on any piece of communication for Mercedes-Benz is a great opportunity, whether drafting a caption for social media, or Arabising a press release, it’s such a pleasure to work on this legendary brand. This is an example of long-form copy transcreation from English to Arabic, the press […]

Bentley Continental GT Timelapse

The Bentley Continental GT is elegant, pretty and quite masculine, and in this baby-blue colour, it blended nicely with this cloudy sky, which offered the perfect background for a timelapse video. I worked on this video many years ago with a friend of mine, he took a series of photos from different angles, then I […]

Hongqi Event Coverage Video Report

Hongqi is the oldest and most luxurious car brand from China. I created this video report during the gala dinner they organised to announce their dealership in the UAE. The video highlights some of the main announcements that were made during that evening. This is an example of a content piece that can be captured […]

Seamless Video Transitions – Ferrari 599XX EVOlution

Smooth transitions in videos are very catchy, and sometimes can deliver a specific message. This video contains 2 seamless transitions in the span of 7 seconds, these transitions indirectly showcase the seamless evolution from the Ferrari 599XX to the Ferrari 599XX EVO, hence the title ‘Ferrari 599XX EVOlution’.