Culture

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Sheikh Zayed Book Award Release

The Sheikh Zayed Book Award is a literature award that was launched to commemorate the late Sheikh Zayed bin Sultan Al Nahyan, Founding President of the UAE and Ruler of Abu Dhabi, and his pioneering role in promoting national unity and development. I had the pleasure to work on this prestigious award for its 15th […]

MAKTABA’s Summer Programme Press Release

MAKTABA is an entity within Abu Dhabi’s Department of Culture and Tourism (DCT) that manages all public libraries in the emirate. At Acorn Strategy, we were tasked with creating content for external and internal comms for different entities at DCT, and this being a government cultural account, Arabic always came first. دائرة الثقافة والسياحة – […]

MAKTABA’s Innovation Programme Press Release

MAKTABA is an entity within Abu Dhabi’s Department of Culture and Tourism (DCT) that manages all public libraries in the emirate. At Acorn Strategy, we were tasked with creating content for external and internal comms for different entities at DCT, and this being a government cultural account, Arabic always came first. “مكتبة” في دائرة الثقافة […]

Dubai Font Launch Social Captions

The launch of the Dubai Font was such an exciting project, and I had the pleasure to work on it during my time at Cleartag (later renamed Mirum after it was acquired by JWT). The launch was a challenging task, my role involved ideation for posts and writing Arabic captions and text on visual, then […]

UNICEF Oman Social Captions

During the early stage of the pandemic, I volunteered to help UNICEF Oman Arabise a campaign that targeted families, with the intention to cope with the new reality imposed bu COVID-19.

Al Fahidi Historical Neighbourhood photography

Dubai is a modern cosmopolitan city, but beyond all the big towers and shiny malls, hides a different kind of beauty, an authentic side of a small port town that defied all odds to become a mega hub for global trade, luxury tourism and futuristic innovations. Dubai compresses a variety of historic neighbourhoods, one of […]

Al Shindagha Historical District photography

Dubai is a global hub for trade, tourism and technology, but beneath all the innovation and glamour the city has become well known for, lies an authentic side that manifests beauty and grandeur, and tells the story of an ambitious port town that became a mega cosmopolitan. Al Shindagha is one of the best areas […]