Government

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Abu Dhabi Terminals Social Captions

Abu Dhabi Terminals is a world-class commercial ports operator, I worked on this account while at Acorn Strategy. My work involved Arabising press releases, internal comms, social media captions and text of visuals and videos.

Dubai’s Official Song Launch Press Release

To mark the 25th anniversary of the Dubai Shopping Festival, the Dubai Retails and Festival Establishment (DFRE) teamed up with Saudi-Bahraini singer Rashed Al-Majed to create a new song that echoes the song of the inaugural edition of the festival. The new song, which was dubbed as ‘Dubai Kwakab Akhar’, was launched in a spectacular […]

Dubai Municipality Farmers Souq Registration PRL

The Farmers Souq is an annual market organised by Dubai Municipality, the idea of this souq is to give local farmers a platform to showcase and sell their organic products directly to consumers. The client shared a brief asking for a press release inviting farmers to register for the market in its 4th season. This […]

Sheikh Zayed Book Award Release

The Sheikh Zayed Book Award is a literature award that was launched to commemorate the late Sheikh Zayed bin Sultan Al Nahyan, Founding President of the UAE and Ruler of Abu Dhabi, and his pioneering role in promoting national unity and development. I had the pleasure to work on this prestigious award for its 15th […]

Dubai Municipality Souq Al Freej Registration PRL

Souq Al Freej is a pioneering community initiative launched by Dubai Municipality to empower small and medium businesses. The Souq gives local families and project owners the space to promote and sell their products directly to consumers, while offering entertainment options and a variety of locally produced products for family members of all ages. This […]

MAKTABA’s Summer Programme Press Release

MAKTABA is an entity within Abu Dhabi’s Department of Culture and Tourism (DCT) that manages all public libraries in the emirate. At Acorn Strategy, we were tasked with creating content for external and internal comms for different entities at DCT, and this being a government cultural account, Arabic always came first. دائرة الثقافة والسياحة – […]

Dubai Municipality Food Elite PRL

The Food Elite programme is the world’s first government initiative of its kind in the food industry, the programme was launched by Dubai Municipality to recognise and reward food establishments for their excellence in food safety, sustainability and innovation. What makes this programme extra special is that government entities usually fine restaurants for misconducts, they […]

MAKTABA’s Innovation Programme Press Release

MAKTABA is an entity within Abu Dhabi’s Department of Culture and Tourism (DCT) that manages all public libraries in the emirate. At Acorn Strategy, we were tasked with creating content for external and internal comms for different entities at DCT, and this being a government cultural account, Arabic always came first. “مكتبة” في دائرة الثقافة […]

Virtual Assets Regulatory Authority Press Release

The Virtual Assets Regulatory Authority is a government entity responsible for regulating and overseeing the provision, use, and exchange of virtual assets in and from the emirate of Dubai. I worked on a few press releases and glossary sheets for this client as part of our on the Dubai World Trade Centre at Acorn Strategy. […]

DoE’s Green Hydrogen Policy Press Release

The Department of Energy (DOE) is the government entity in charge of regulating the energy sector in Abu Dhabi, and was the main client in the energy portfolio at Acorn Strategy. “طاقة أبوظبي” تطور السياسات والإطار التنظيمي المتعلّق بالهيدروجين منخفض الكربون. أبوظبي في 22 أغسطس / وام / أعلنت دائرة الطاقة في أبوظبي اليوم عن […]