Government

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Abu Dhabi Terminals Social Captions

Abu Dhabi Terminals is a world-class commercial ports operator, I worked on this account while at Acorn Strategy. My work involved Arabising press releases, internal comms, social media captions and text of visuals and videos.

ADIPEC 2023 Opening Press Release

ADIPEC – Abu Dhabi International Petroleum Exhibition and Conference – is a high-level energy exhibition held annually in Abu Dhabi. I worked on this client for the 2023 edition while working full time, then freelancing for Acorn Strategy. الرئيس المعيّن لمؤتمر الأطراف (COP28) الدكتور سلطان الجابر يفتتح “أديبك 2023” داعياً إلى المزيد من التعاون بشأن […]

ADIPEC 2023 Youth Press Release

ADIPEC – Abu Dhabi International Petroleum Exhibition and Conference – is a high-level energy exhibition held annually in Abu Dhabi. I worked on this client for the 2023 edition while working full time, then freelancing for Acorn Strategy. “شباب أديبك 2023” يستعرض مسارات وظيفية مبتكرة في قطاع الطاقة لأكثر من 1000 طالب في المدارس الثانوية […]

ADNOC Social Media Captions

During my employment at House of Comms, I worked on the corporate account of ADNOC, one of the biggest global brands in the energy sector, and among the few corporations that values and actually understands Arabic. It was a true pleasure to work on this account.

DoE’s Green Hydrogen Policy Press Release

The Department of Energy (DOE) is the government entity in charge of regulating the energy sector in Abu Dhabi, and was the main client in the energy portfolio at Acorn Strategy. “طاقة أبوظبي” تطور السياسات والإطار التنظيمي المتعلّق بالهيدروجين منخفض الكربون. أبوظبي في 22 أغسطس / وام / أعلنت دائرة الطاقة في أبوظبي اليوم عن […]

Dubai Font Launch Social Captions

The launch of the Dubai Font was such an exciting project, and I had the pleasure to work on it during my time at Cleartag (later renamed Mirum after it was acquired by JWT). The launch was a challenging task, my role involved ideation for posts and writing Arabic captions and text on visual, then […]

Dubai Municipality Farmers Souq Registration PRL

The Farmers Souq is an annual market organised by Dubai Municipality, the idea of this souq is to give local farmers a platform to showcase and sell their organic products directly to consumers. The client shared a brief asking for a press release inviting farmers to register for the market in its 4th season. This […]

Dubai Municipality Food Elite PRL

The Food Elite programme is the world’s first government initiative of its kind in the food industry, the programme was launched by Dubai Municipality to recognise and reward food establishments for their excellence in food safety, sustainability and innovation. What makes this programme extra special is that government entities usually fine restaurants for misconducts, they […]

Dubai Municipality Souq Al Freej Registration PRL

Souq Al Freej is a pioneering community initiative launched by Dubai Municipality to empower small and medium businesses. The Souq gives local families and project owners the space to promote and sell their products directly to consumers, while offering entertainment options and a variety of locally produced products for family members of all ages. This […]

Dubai’s Official Song Launch Press Release

To mark the 25th anniversary of the Dubai Shopping Festival, the Dubai Retails and Festival Establishment (DFRE) teamed up with Saudi-Bahraini singer Rashed Al-Majed to create a new song that echoes the song of the inaugural edition of the festival. The new song, which was dubbed as ‘Dubai Kwakab Akhar’, was launched in a spectacular […]